Hospitality and small town vibes are the heart of Breckenridge, and with Breck 101, you’ll be in the know about all the latest attractions and activities. From local spots to seasonal adventures, join us so you can connect with local businesses and fellow industry workers share the best of Breckenridge with every guest. Breck 101 is here twice a year—in early winter and summer—to keep you connected with all the fun happening around town. Let’s dive in!
What is Breck 101?
In 2017, the Breckenridge Tourism Office launched the seasonal pilot program of Breck 101. This program connects Breckenridge’s customer-facing employees with complimentary and discounted activities, dining experiences, spa services, and more local offerings to help support their on-the-job knowledge and referrals. The program also incorporates customer service training opportunities and helps inform participants about resources available to support their longevity in the community. In 2019, Breck 101 received Destinations International Most Cost Effective New Program at the annual WOW Awards for its ability to provide an exceptional frontline training experience – and free for students.
How does Breck 101 benefit my business?
- Showcase your offerings and services
The participants in the program occupy some of the highest guest interaction positions in Breckenridge and provide thousands of guest recommendations per day throughout town. Breck 101 is an opportunity to teach them about your business and what sets you apart so that they can better inform their own guests and customers. - Utilize students of this program to help train your own employees
If there’s an opportunity for your business to use our students as “guests” to support new offerings or demonstrations while helping to train your own staff, we want to help! - Increase online reviews and improve your search results
After each experience, students are sent links to your business’s Google Business page and encouraged to leave feedback following positive experiences. This helps support your business’s search engine optimization(SEO) and helps customers more easily find your business when searching online.