B Like Breckenridge
Partner Toolkit

B Like Breckenridge
Partner Toolkit What is B Like Breckenridge?Toolkit Resources Thank You for Being a Partner FAQs

Quick Links

BTO Annual Meeting + Annual Report

Watch the BTO Annual Meeting held June 19 + view the 2024 Annual Report

B Like Breckenridge Partnership

We're all in this together - learn how the BTO can help incorporate responsible stewardship with your guests

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Guest Service Champions

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Toolkit

The B Like Breckenridge Partnership invites local businesses and organizations to join a shared effort in promoting responsible tourism and sustainable practices. This resource hub equips partners with ready-to-use, brand-aligned materials—making it easy to integrate stewardship into your daily operations, marketing, and guest communications. By working together, we can ensure a consistent message that empowers residents, businesses, and guests to help keep Breckenridge beautiful—now and for future generations.

Quick Start Guide

What is B Like Breckenridge?

B Like Breckenridge is more than just visitor tips—it’s a community-wide campaign that inspires guests and locals to protect the environment, support the community, and uphold Breckenridge’s quality of life. Rooted in the town’s Destination Management Plan, it’s a core part of the Breckenridge Tourism Office’s strategy to foster lasting stewardship.

At a Glance:

2 years of the Business Partnership
37 Business & Community Partners
Recognized at the 2022 & 2024 Governor’s Tourism Conferences
Named a Green Destinations Top 100 Story for global sustainability leadership

Toolkit Resources

Getting Started

As a B Like Breckenridge Partner, the BTO will meet with you one-on-one to identify how the campaign can best support your operations and guest experience.

Depending on your needs, this might include:

Adding B Like Breckenridge signage or posters to your space
Including tips or links to the app in pre-arrival or confirmation emails
Training staff on how to use the B Like Breckenridge app as a guest support tool
Featuring the campaign on your website, social media, or in-store displays

The program is highly customizable—we’ll tailor it to fit your business and address your customers’ biggest questions or challenges.

Contact: Holly Blando, Breckenridge’s Destination Stewardship and Partnership Director

Print Materials

Print Materials:
Download & print yourself or pick-up at the Breckenridge Welcome Center.

Posters (available for pick-up at the Breckenridge Welcome Center)
Table tents (available for pick-up at the Breckenridge Welcome Center)
Window clings for storefronts (available for pick-up at the Breckenridge Welcome Center)
Customized Assets: We’re happy to help your organization customize these assets to better fit your needs.

Digital Creative

Social media graphics (optimized for platforms like Instagram, Facebook, Twitter)
Email newsletter templates
Website copy + partner badge
Website banners and badges
Amplification of your business efforts – #BLikeBreckenridge Gallery

Videos

B Like Breckenridge Videos:

Brand Overview
App Overview
App Tutorial
15 sec Tip Videos
Influencer videos (coming soon)

Tip Library

A collection of pre-crafted messages aligned with the campaign’s tone and values.

B Like Breckenridge Tips [Full list]
Tip Creative

B Like Breckenridge App

Help your guests make the most of their time in Breckenridge—while making it better for everyone. The free B Like Breckenridge app makes it easy for guests to explore responsibly with:

GPS-enabled maps to find nearby restrooms, refill stations, and bus stops
Tips for enjoying trails, wildlife, and town with care
Real-time event listings and things to do
Car-free transportation options

Encourage your guests to download the app for a smoother, smarter, and more sustainable Breckenridge experience.

Download App

Download App Marketing Materials

Campaign Calendar

An interactive calendar outlining key dates and suggested promotional activities.

Monthly Themes: Aligns with Care for Colorado themes
Event Highlights: BTO events + environmental social holidays
Content Suggestions:
Timely topics for blog posts or social media
blog content that can be customized

Training & Support

Resources to educate and assist partners in promoting the campaign effectively.

1-on-1 integration support with the Destination Stewardship Director
App Training Tutorial for staff
- Recorded App Tutorials
Local Resources and connections for sustainable business operations

B Like Breckenridge Business & Community Partner Toolkit

Thank You for Being a Partner

Thank you for being part of the B Like Breckenridge Business Partnership! Your commitment helps protect what makes Breckenridge a special place to live, work, and visit.

As a partner, you’ll receive one-on-one support from the Breckenridge Tourism Office, visibility in the B Like Breckenridge app, and resources to help integrate stewardship into your guest experience.

If you ever have questions or need support, reach out to Holly Blando, Breckenridge’s Destination Stewardship and Partnership Director—she’s here to help with anything you need.