Mission, Vision & Goals
Notice
Notice
Mission, Vision & Goals
Mission
The Breckenridge Tourism Office is the official Destination Marketing and Management Organization for the Town of Breckenridge. Our Mission is clear: Enhance the economic vitality of Breckenridge… in support of the Community’s unique character and quality of life.
Vision
The Breckenridge Tourism Office is a recognized industry-leading Destination Marketing and Management Organization (DMMO). It is home to a high performance Board of Directors and management team, and has the full support and confidence of the Breckenridge Town Council and local business community. It is a recognized leader in the DMMO arena.
Strategic Goals
- Drive business model for long-term viability in tandem with Town Council goals.
- Elevate and fiercely protect Breckenridge’s authentic character and brand – Our hometown feel and friendly atmosphere.
- Develop and deploy industry-leading Responsible Tourism messaging and provide input for programs.
- Develop Destination Management tools for continual improvement of the Breckenridge experience for guests and residents. Improve engagement and advocacy within the community.
- Maintain Breckenridge Tourism Office as a highly regarded organization and employer of choice.
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