Destination Management Plan

Destination Management Plan Vision Goals

The Breckenridge Destination Management Plan is a 10-year road map to accomplish a shared vision for a more balanced long-term future. Specifically, it’s designed to help ensure economic sustainability for the community while preserving the quality of life for residents and quality of place for visitors.

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Destination Management Plan

Vision

Harmony of Quality of Life for Residents and Quality of Place for Visitors

Goals

For Breckenridge to realize its bold vision for the future, the public and private sectors must work in unison to achieve the four major goals and strategic initiatives on the following pages. Each goal is the result of an extensive and transparent community engagement process, bringing together the Town of Breckenridge, Breckenridge Tourism Office, key stakeholders and local residents. The goals are aligned around elevating the long-term viability of the local economy, maintaining the community’s authentic character, protecting the environment, and improving the overall destination experience for both visitors and residents.

Destination Master Plan Goals

Deliver a balanced year-round economy driven by destination tourism by 2024

Expand initiatives to increase overnight visitor dispersal, spend, and length of stay across a wider breadth of calendar months and the destination itself to ensure a more consistent and diversified visitor economy.

Elevate and fiercely protect Breckenridge's authentic character and brand - our hometown feel and friendly atmosphere

Ensure that locals and visitors are always aware that the most valuable asset for Breckenridge is the authenticity of the Town and the character of the people. Much of that is based on the fact that a high percentage of people who work in Breckenridge live within the town limits.

More boots and bikes, less cars

Develop a comprehensive series of initiatives to get people out of their cars as much as possible to maintain the outdoor quality of life that both locals and visitors are craving, as well as minimize the environmental impacts in the region. The goal is 10% fewer vehicles in the next 3-5 years.

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Establish Breckenridge at the leading edge in mountain environmental stewardship and sustainable practices

Expand the dialogue among locals and visitors about how to protect the fragility of the mountain landscape in the face of increasing challenges. Execute the Summit Community Climate Action Plan, promote Colorado-adopted Leave No Trace messaging, and develop a range of new responsible tourism programs.

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