B Like Breckenridge

B Like Breckenridge

B Like Breckenridge is our collective action to preserve and enhance the harmony between residents, guests, and the well-being of our natural surroundings. B Like Breckenridge is a multifaceted responsible stewardship campaign with both guest-facing and local-facing education objectives to ensure a Sustainable community for generations to come

B Like Breckenridge

B Like Breckenridge is our collective action to preserve and enhance the harmony between residents, guests, and the well-being of our natural surroundings. B Like Breckenridge is a multifaceted responsible stewardship campaign with both guest-facing and local-facing education objectives to ensure a Sustainable community for generations to come

Why did we launch B Like Breckenridge?

Opportunity

With a ten-year roadmap now in place for accomplishing a shared vision for a more balanced long-term future, The Breckenridge Tourism Office needs to ensure our ongoing efforts are known to both locals and guests. And further, to tap into the power of our collective voice and actions, inviting others to be active participants alongside us. To that end, we need a messaging strategy that allows us to communicate our ongoing initiatives and encourage locals and guests to help us achieve our goals.

What is B Like Breckenridge?

Overview

B Breckenridge is a movement born of the spirit of our historic mountain town for those who call it home—whether for a weekend or a lifetime—to live by. It is a cause that connects us to each other, that we can all be a part of. One that reminds us to act with intention. To be thoughtful in how we interact with nature, wildlife and one another. And to do our part daily, however big or small, to preserve and protect our communities, our natural environment, and our world.

 

 

Family looking out over a valley on a sunny day. Yellow trees are seen throughout the mountains.

Learn More About B Like Breckenridge

Resources for businesses to give to guests

Resources

The Breckenridge Tourism Office offers a range of tools to support guest education and frontline training before and during a visitor’s stay. These resources help your team provide thoughtful, informed recommendations—while promoting visitor dispersion and community stewardship.

Top resources include:

Together, these tools help reinforce a consistent, welcoming, and sustainable experience across town.

Embrace The Spirit

B Like Breckenridge Resources

B Like Breckenridge Program
B Like Breckenridge Business Partnership Program
B Like Breckenridge App
A letter in an envelope

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