B Like Breckenridge
B Like Breckenridge is our collective action to preserve and enhance the harmony between residents, guests, and the well-being of our natural surroundings. B Like Breckenridge is a multifaceted responsible stewardship campaign with both guest-facing and local-facing education objectives to ensure a Sustainable community for generations to come
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B Like Breckenridge
B Like Breckenridge is our collective action to preserve and enhance the harmony between residents, guests, and the well-being of our natural surroundings. B Like Breckenridge is a multifaceted responsible stewardship campaign with both guest-facing and local-facing education objectives to ensure a Sustainable community for generations to come
Why did we launch B Like Breckenridge?
Opportunity
With a ten-year roadmap now in place for accomplishing a shared vision for a more balanced long-term future, The Breckenridge Tourism Office needs to ensure our ongoing efforts are known to both locals and guests. And further, to tap into the power of our collective voice and actions, inviting others to be active participants alongside us. To that end, we need a messaging strategy that allows us to communicate our ongoing initiatives and encourage locals and guests to help us achieve our goals.
What is B Like Breckenridge?
Overview
B Breckenridge is a movement born of the spirit of our historic mountain town for those who call it home—whether for a weekend or a lifetime—to live by. It is a cause that connects us to each other, that we can all be a part of. One that reminds us to act with intention. To be thoughtful in how we interact with nature, wildlife and one another. And to do our part daily, however big or small, to preserve and protect our communities, our natural environment, and our world.
Resources for businesses to give to guests
Resources
The Breckenridge Tourism Office offers a range of tools to support guest education and frontline training before and during a visitor’s stay. These resources help your team provide thoughtful, informed recommendations—while promoting visitor dispersion and community stewardship.
Top resources include:
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The B Like Breckenridge App for real-time guest info, trail guidance, and wayfinding
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Pre- and post-arrival education shared through key guest channels and local partnerships
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Stewardship messaging aligned with the B Like Breckenridge campaign and Care for Colorado Principles
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Easy-to-use tools and engagement opportunities through the B Like Breckenridge Business Partnership Program
Together, these tools help reinforce a consistent, welcoming, and sustainable experience across town.
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