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Breck 101 Business Registration

Breck 101 Business Registration

Showcase Your Offerings to Breckenridge’s Frontline Workers

Join Breck 101

Summer School: Wednesday, May 20-Wednesday, June 10

To best serve guests and local businesses, it’s essential Breckenridge’s frontline workers are familiar with the current offerings of local attractions and activities.

Aren’t sure the best way to show off your goods or services? With ten of these programs now under our belt, we would love to help you create an experience to entice Breckenridge guest service employees to your door and learn firsthand about all that you offer so that they can better inform their own guests.

What is Breck 101

In 2017, the Breckenridge Tourism Office launched the seasonal pilot program of Breck 101. The experiential guest-service training program offers activity outings, fine dining experiences, spa services, lodging tours, and a retail scavenger hunt to Breckenridge’s most guest-facing employees. The mission of the Breck 101 program is to provide Breckenridge’s guest service workers an opportunity to experience first-hand the offerings they’re trusted to recommend while also learning about support resources available to them as residents. In 2019, Breck 101 received Destinations International Most Cost Effective New Program at the annual WOW Awards for its ability to provide an exceptional frontline training experience – all at no cost to students and no participation fees for businesses.

Why is it important?

Ensuring your team’s awareness of all the Breckenridge area has to offer is more important than ever. The BTO researches the guest experience extensively to better understand their expectations and what influences their likelihood to promote Breckenridge as a destination.  During their stay, we’ve taken intercept surveys that are compared to their post trip viewpoints to identify “where guests receive their information” and “what they wish they had known”. For the 18-19 winter season, retail workers, servers/bartenders, concierges/hotel staff, and the Welcome Center rose in rank and accounted for the top resources of in-town information, only second to Google. The wrong recommendation due to a lack of knowledge not only negatively impacts the guest experience, but can change the guest from a promoter to a detractor. According to Destination Analyst, over 86% of travel decisions are decided by word of mouth opinions.

How Breck 101 benefits a business

  1. The participants in the program occupy some of the highest guest interaction positions in Breckenridge and will gain the knowledge to recommend your business to the right guest. With all the changes throughout the last year and a half, it’s more critical than ever that frontline staff are aware of your current offerings.
  2. Utilize the students of this program to help train your own employees. If there’s an opportunity for your business to use our students as “guests” to support new offerings or demonstrations while helping to train your own staff, we want to help!
  3. Reviews delivered by the students and provided through Trip Advisor, Yelp, Facebook, and the One Breckenridge “Who Made Your Day” recognition program. This feedback can be used to improve your offerings.

With two annual programs since 2017, we’ve learned a great deal and want to work with your business to create enticing experiences to get guest service workers in the door and learn about all you have to offer. 

Register

"*" indicates required fields

Best contact to discuss your offering
For the BTO to contact you about your offering. This information will not be shared
For the BTO to contact you about your offering. This information will not be shared
For Breck 101 participants to call if they have questions during the program
For Breck 101 participants to call if they have questions during the program
What should participants know about your business this season? This information will also be uploaded into the Breck 101 portal for participants to view and learn about your business. You'll enter specific offering/experience information below.
BTO Participation History - Check All That Apply:*

First Offering

Tell us about the specific experience you'll be offering for the program. If you'll be offering multiple experiences such as two different types of tours, enter the description for the second tour in the next section titled "Second Offering." This information will also be uploaded into portal for participants to view.
Tell us about the specific experience you'll be offering for the program. If you'll be offering multiple experiences such as two different tours, enter the description for the second tour in the next section. This information will also be uploaded into portal for participants to view.
The program runs May 20-June 10 and your business can offer experiences as frequently or as little as you like during that timeframe. If you're submitting multiple offerings/experiences, submit them each separately using the additional sections below.
MM slash DD slash YYYY
What time should participants arrive and what time do you expect the experience to end?
Are Breck 101 Participants Encouraged to Bring a Plus 1 to Your First Breck 101 Offering?
Most businesses choose no. If left blank, we will state guests are not allowed for this experience.
How many total spaces are you offering for this experience? If allowing participants to bring guests, be sure they're included in the total number.
You can add additional offerings/experiences in the sections below.
Participants will sign up on the Breck 101 reservation system for the offerings you submit and you will receive their signup information in real-time so you know who to expect. If you require further action to finalize the reservation outside of our reservation system, please enter the promo code, link, or any other instructions participants will need.

Second Offering (If Applicable)

Tell us about the specific experience you'll be offering for the program. If you'll be offering multiple experiences such as two different tours, enter the description for the second tour in the next section. This information will also be uploaded into portal for participants to view.
The program runs May 20-June 10 and your business can offer experiences as frequently or as little as you like during that timeframe. If you're submitting multiple experiences, submit them each separately using the additional sections below.
MM slash DD slash YYYY
What time should participants arrive and what time do you expect the experience to end?
Are Breck 101 Participants Encouraged to Bring a Guest to Your Second Breck 101 Offering?
If left blank, we will state guests are not allowed for this experience.
How many total spaces are you offering for this experience? If allowing participants to bring guests, be sure they're included in the total number.
You can add different offerings in the fields below.

Third Offering (If Applicable)

Tell us about the specific experience you'll be offering for the program. If you'll be offering multiple experiences such as two different tours, enter the description for the second tour in the next section. This information will also be uploaded into portal for participants to view.
The program runs May 20-June 11 and your business can offer experiences as frequently or as little as you like during that timeframe. If you're submitting multiple experiences, submit them each separately using the additional fields below.
MM slash DD slash YYYY
What time should participants arrive and what time do you expect the experience to end?
Are Breck 101 Participants Encouraged to Bring a Plus 1 to Your Third Breck 101 Offering?
If left blank, we will state guests are not allowed for this experience.
How many total spaces are you offering for this experience? If allowing participants to bring guests, be sure they're included in the total number.
You can add different offerings in the fields below.

Anything Else We Should Know + Fourth Offering (If Applicable)

Please enter all remaining offering/experience details here.