GoBreck-Icons

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Network, “6 Ways to Stay Cozy and Warm This Winter”","content_b28e9_bf21a":"

October 2021 – Like Norway, Colorado offers a blend of snow-capped mountain scenery and serious outdoor adventures that make braving the cold a breeze. Try snowshoeing at Black Canyon of the Gunnison National Park, snowboarding at Breckenridge or another world-class mountain resort, or cross-country skiing around Crested Butte. Read the Article

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The Business Assistance page is a hub to connect Breckenridge business owners and employees with a variety of supportive services and programs. Learn about business services, financial resources, frontline staff & marketing support, commercial sustainability programs and more.

The Breckenridge Tourism Office (BTO) strives to be a valuable, timely resource for our community. If there is anything the BTO can provide to better serve you, please contact Tessa at tbreder@gobreck.com

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A series of content to educate guests on what to expect during their trip to Breckenridge developed by the Breckenridge Tourism Office (BTO).

Learn More

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Breckenridge’s occupancy forecast is available to all Breckenridge Business License holders to help plan for staffing and business operations.

Visit Occupancy Portal

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Seasonal activity guides, town maps, and other timely info for all Breckenridge front-line staff developed by developed by the Breckenridge Tourism Office (BTO).

Learn More

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Add your organization’s events to the GoBreck.com calendar by selecting ‘add event’ from the top left corner. You’ll be able to create an account and event submissions will be reviewed by our staff.

Add Events

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Breckenridge businesses have complimentary access to utilize a photo and video library from the BTO.

View Photo & Video Assets

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Learn about the BTO’s responsible tourism campaign and connect your guests with B Like Breckenridge principles.

Learn More

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Content to help educate your customers on what to know before they go, tips for leading with kindness and care, and respecting the landscape that was developed by the Colorado Tourism Office.

View Content Hub

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Longwoods surveys more than 1,000 American travelers on a monthly basis to track domestic travel insights.

Learn More

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Future Partners (formerly Destinations Analysts) provides learning opportunities, economic research, and other resources surrounding tourism to support business operations.

Learn More

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Learn about the BTO’s responsible tourism campaign and connect your guests with B Like Breckenridge principles.

Learn About B Like Breckenridge

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Breckenridge passed this comprehensive sustainability plan in 2011 and continues to be updated by town council.

Learn about Sustainable Breck

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On March 28, 2023, the Breckenridge Town Council passed an ordinance reducing single-use plastics in Breckenridge. This ordinance seeks to comply with state regulations and meet the goals outlined in the SustainableBreck Plan passed last year.

Learn More

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Resource Wise is a partnership between High Country Conservation Center and TOB. Resource Wise certified businesses are reducing carbon pollution, energy use, and waste.

Learn More

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In an effort to reduce the use of disposable bags, TOB produces commemorative resuable bags made of 100% recycled PET plastic that are available for purchase to Breckenridge businesses.

Learn More

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Learn about the trash and recycling options available to your business through the Town of Breckenridge.

Learn More

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n 2022, the Breckenridge adopted two ordinances which form the basics of Pay-As-You-Throw and Universal Recycling in order to help the community achieve its 40% waste diversion goal. Learn about the new program and how to come into compliance with the regulations.

Learn More

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Xcel Energy will be rolling out advanced smart meter technology in 23/24 that will allow for real time meter reads and time of use pricing. Your online energy dashboard can provide you with in depth energy data so you can make smarter choices about when to run your appliances or charge an electric vehicle.

Learn More

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High Country Conservation Center and Summit Climate Action Collaborative are offering local residents and businesses a limited-time discount on solar panel installation.

Learn More

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Summit Sustainable Building Code requires energy and water efficient design and construction for residential and commercial buildings, helping our community meet important carbon reduction and water conservation goals.

Learn More

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Content to help educate your customers on what to know before they go, tips for leading with kindness and care, and respecting the landscape by Colorado Tourism Office.

Learn More

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The BTO assists the Breckenridge Ski Resort in administering merchant ski passes. Unlike individual passes, the merchant pass belongs to the business, and may be transferred once, from one employee to another employee of the same business.

Learn More

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Anyone engaging in any business activity, occupation and enterprise in the Town of Breckenridge, including the delivery of goods purchased or contracted for outside Town limits and the rental of accommodation units on a short-term basis, is required to purchase a business license with the Town of Breckenridge.

Learn More

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Find information and applications to obtain liquor licenses for special events, new establishments, and renewals. Applicants must obtain permits both from the Town of Breckenridge and the CO Department of Revenue.

Learn More

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Town of Breckenridge requires a special event permit whether the event is on private or public property within the Town of Breckenridge limits.

Learn More

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Breckenridge has instituted license caps, zoning regulations, and regulatory fees for STRs in town limits.

Learn More

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Retail Food Licensing
\nLearn about restaurant inspections, special event food vendor permitting, and food safety trainings.

Business Services for Unincorporated Summit County:

Business Licensing

Liquor Licensing

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Liquor Licensing and Special Permits
\nApplicants must obtain permits both from the CO Department of Revenue and the Town of Breckenridge.

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The Northwest Colorado Council of Governments (NWCOG) often partners with banks or private lenders to fill a gap that may exist between the needs of a business and the traditional financing for which they currently qualify.

Learn More

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CO Office of Economic Development and International Trade (OEDIT) provides technical assistance and small grants to Colorado small businesses to help businesses legally establish themselves. Once you complete the technical assistance modules, you may be eligible for a reimbursable grant of up to $1,200 to help apply the training.

Learn More

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The Employee Ownership Tax Credit is now available to Colorado-headquartered businesses to cover up to 50% of a qualified business’ conversion costs for use on their state income taxes. This program provides an incentive to establish employee stock ownership plans, worker-owned cooperatives, and employee ownership trusts.

Learn More

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Provides a 10% cash rebate against eligible hard costs for hosting meetings and events in Colorado that take place on or after July 1, 2021 and on or before December 31, 2022.

Learn More

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Explore funding programs, management tools, and connect with local resources.

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GMB accessibility attributes collect information about your business to share with customers who have specific accessibility needs. Accessibility attributes currently indicate whether or not your business’s entrance, restroom, seating, parking, and elevator are accessible for people in wheelchairs.

Learn More

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Pre-Arrival Messaging
\nA series of content to educate guests on what to expect during their trip to Breckenridge

Concierge Box
\nSeasonal activity guides, town maps, and other timely info for all Breckenridge front-line staff.

Submit Events to the GoBreck.com Calendar
\nAdd your organization’s events to the GoBreck.com calendar by selecting ‘add event’ from the top left corner. You’ll be able to create an account and event submissions will be reviewed by our staff.

Photo & Video Assets
\nBreckenridge businesses have complimentary access to utilize a professionally-shot library.
\n

B Like Breckenridge Business Partnership Program
\nLearn about the BTO’s responsible tourism campaign and connect your guests with B Like Breckenridge principles.

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Care for Colorado Responsible Tourism Content Hub
\nContent to help educate your customers on what to know before they go, tips for leading with kindness and care, and respecting the landscape.
\n

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B Like Breckenridge
\nLearn about the BTO’s responsible tourism campaign and connect your guests with B Like Breckenridge principles.

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SustainableBreck Plan
\nBreckenridge passed this comprehensive sustainability plan in 2011 and continues to be updated by town council.

Reducing Plastics
\nOn March 28, 2023, the Breckenridge Town Council passed an ordinance reducing single-use plastics in Breckenridge. This ordinance seeks to comply with state regulations and meet the goals outlined in the SustainableBreck Plan passed last year.

Resource Wise Sustainable Business Program
\nResource Wise is a partnership between High Country Conservation Center and TOB. Resource Wise certified businesses are reducing carbon pollution, energy use, and waste.

Buy Breckenridge Reusable Bags
\nIn an effort to reduce the use of disposable bags, TOB produces commemorative resuable bags made of 100% recycled PET plastic that are available for purchase to Breckenridge businesses.

Material Management Fee
\nLearn about the trash and recycling options available to your business through the Town of Breckenridge.

Zero Waste
\nIn 2022, the Breckenridge adopted two ordinances which form the basics of Pay-As-You-Throw and Universal Recycling in order to help the community achieve its 40% waste diversion goal. Learn about the new program and how to come into compliance with the regulations.

Electricity Savings
\nXcel Energy will be rolling out advanced smart meter technology in 23/24 that will allow for real time meter reads and time of use pricing. Your online energy dashboard can provide you with in depth energy data so you can make smarter choices about when to run your appliances or charge an electric vehicle.

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Solarize Summit
\nHC3 and Summit Climate Action Collaborative are offering local residents and businesses a limited-time discount on solar panel installation.

Sustainable Building Code
\nSummit Sustainable Building Code requires energy and water efficient design and construction for residential and commercial buildings, helping our community meet important carbon reduction and water conservation goals.

Care for Colorado Responsible Tourism Content Hub
\nContent to help educate your customers on what to know before they go, tips for leading with kindness and care, and respecting the landscape.
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Merchant Ski Pass
\nThe BTO assists the Breckenridge Ski Resort in administering merchant ski passes. Unlike individual passes, the merchant pass belongs to the business, and may be transferred once, from one employee to another employee of the same business.

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Business Licensing
\nAnyone engaging in any business activity, occupation and enterprise in the Town of Breckenridge, including the delivery of goods purchased or contracted for outside Town limits and the rental of accommodation units on a short-term basis, is required to purchase a business license.

Liquor Licensing
\nFind information and applications to obtain liquor licenses for special events, new establishments, and renewals. Applicants must obtain permits both from the Town of Breckenridge and the CO Department of Revenue.

Special Event Permitting
\nTOB requires a special event permit whether the event is on private or public property within the Town of Breckenridge limits.

Short-Term Rental (STR) Info for Owners/Managers
\nBreckenridge has instituted license caps, zoning regulations, and regulatory fees for STRs in town limits.

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Retail Food
\nLearn about restaurant inspections, special event food vendor permitting, and food safety trainings.

Business Services for Unincorporated Summit County:

Business Licensing
Liquor Licensing

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Liquor Licensing and Special Permits
\nApplicants must obtain permits both from the CO Department of Revenue and the Town of Breckenridge.

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Northwest Loan Fund (NFL)
\nThe NLF often partners with banks or private lenders to fill a gap that may exist between the needs of a business and the traditional financing for which they currently qualify.

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Business Foundations Technical Assistance Program
\nThis program provides technical assistance and small grants to Colorado small businesses to help businesses legally establish themselves. Once you complete the technical assistance modules, you may be eligible for a reimbursable grant of up to $1,200 to help apply the training.

Employee Ownership Tax Credit Open for Applications
\nThe Employee Ownership Tax Credit is now available to Colorado-headquartered businesses to cover up to 50% of a qualified business’ conversion costs for use on their state income taxes. This program provides an incentive to establish employee stock ownership plans, worker-owned cooperatives, and employee ownership trusts.

Colorado Meeting & Events Incentive Program
\nProvides a 10% cash rebate against eligible hard costs for hosting meetings and events in Colorado that take place on or after July 1, 2021 and on or before December 31, 2022

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Business Guide
\nExplore funding programs, management tools, and connect with local resources.

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Accessibility Attributes
\nGMB accessibility attributes collect information about your business to share with customers who have specific accessibility needs. Accessibility attributes currently indicate whether or not your business’s entrance, restroom, seating, parking, and elevator are accessible for people in wheelchairs.

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COVID Response Supplies
\nSanitizer, masks, and other supplies can be sourced through TOB for Breckenridge businesses.

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COVID-19 Resources:

Business Resources
Testing Information and Locations
Vaccine Information and Appointments
Booster Information and Appointments
Current Public Health Orders

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Guidance for Businesses
\nFind statewide resources and information concerning public health orders, industry sector guidance, and workplace outbreak guidance.

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The Individual Assistance page is a hub to connect Breckenridge residents with a variety of supportive services and programs that are available to enhance your quality of life. Learn about local housing initiatives, healthcare options, conservation organizations, workforce resources & more.

The Breckenridge Tourism Office (BTO) strives to be a valuable, timely resource for our community. Please contact Tessa at TBreder@GoBreck.com for further assistance.

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The Breckenridge Tourism Office (BTO) strives to be a valuable, timely resource for our community. Please contact Tessa at TBreder@GoBreck.com for further assistance.

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Health and Wellness
\nFIRC’s Health Navigators can help break down barriers and guide you to the care that you need, whether it is health insurance, mental health support, or peer support programs.

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Mental Health:

Adult Resources
\nYouth/Teen Resources
\nBuilding Hope provides mental and emotional health support for everyone in Summit County and gets people connected to the appropriate resource when they experience barriers to access. Building Hope offers many support groups, crisis services, and even provides scholarships for therapy sessions.
\n

Get Help Now
\nAre you or someone you love in immediate need of help? Building Hope has a guide to help you understand what options you can take in extreme risk, moderate risk, or low risk situations.

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Health Insurance:

Colorado’s Official Health Insurance Marketplace
\nShop online and compare plans between multiple companies or speak with experts who can guide you through enrollment and answer your questions.

Financial Assistance
\nYou might be eligible for premium tax credits that lower your monthly premiums or cost-sharing reductions that give you healthcare discounts.

Health First Colorado (Medicaid)
\nThis free or low-cost health care is for qualifying Colorado children and adults.

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Breckenridge Housing
\nLearn about Breckenridge’s housing plans and strategies, studies, reports, and more.

Lease to Locals
\nCash incentives for property managers and property owners to convert their short-term rentals into seasonal and long-term rentals.

Buy Down Program
\nTOB purchases homes that are for sale, places a local workforce restriction on the property, and sells the home at a reduced price.

Housing Helps (Deed Restriction Acquisition)
\nThe Town pays owners, buyers, sellers, including local businesses and investors to accept a deed restriction on homes that are currently unrestricted.

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Resources for Renters
\nThe most thorough guide for renting in Summit County. Find information on local affordable housing, tenant/landlord education, and a complete list of classifieds, social media housing groups, and property management companies.

Resources for Buyers
\nLearn about SCHA’s homebuyer education opportunities, lending programs, purchasing a deed-restricted home, and more.

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Breckenridge Child Care Tuition Assistance Program
\nThis needs-based program can potentially provide tuition assistance when a family’s child care expenditures exceed 13-16% of their income.

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Colorado Child Care Assistance Program (CCCAP)
\nFinancial assistance program for child care costs.

ADA & Paratransit Services (Mountain Mobility Shuttle)
\nMountain Mobility provides year-round complementary paratransit service to residents and visitors.

Community & Senior Center (SCSC)
\nSCSC offers a variety of senior services and programming. View the Resource Guide for Older Adults, find day services, register for classes, and much more.

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Support Services
\nFIRC works to strengthen local families through education and financial resources. Among many other services, FIRC offers free food markets, financial assistance programs, and health insurance enrollment assistance.

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ADA & Paratransit Services (Mountain Mobility Shuttle)
\nMountain Mobility provides year-round complementary paratransit service to residents and visitors.

Community & Senior Center (SCSC)
\nSCSC offers a variety of senior services and programming. View the Resource Guide for Older Adults, find day services, register for classes, and much more.

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Immigration Support
\nMD supports Summit County’s immigrant community and their families through COVID-19 assistance, legal education, and many other helpful resources.

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Vintage – Aging Services
\nServices include transportation, dental/vision assistance, options counseling, nutrition programs, caregiver support, respite services, health programs, volunteerism, and educational programs.

\n","buttonRepeater":null}},{"__typename":"Page_Onebreckblocks_Block_BlockColumns_columnRepeater","leftColumn":{"__typename":"Page_Onebreckblocks_Block_BlockColumns_columnRepeater_LeftColumn","copy":"Colorado Department of Human Services"},"rightColumn":{"__typename":"Page_Onebreckblocks_Block_BlockColumns_columnRepeater_RightColumn","wysiwyg":"

Colorado Works (TANF)
\nColorado Works is Colorado’s Temporary Assistance for Needy Families (TANF) program. The Colorado Electronic Benefits Transfer (EBT) program, in partnership with a third-party vendor, is responsible for ensuring that Supplemental Nutrition Assistance Program (SNAP) and Cash Assistance payments authorized by each county department of human services are issued to approved recipients.

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Veteran Services
\nFind employment opportunities, grants and assistance programs, health care, and more.

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Summit County Public Health
\nFind flu vaccine clinics, community health screenings, and other services which prevent disease and promote and protect the health of the community. Public Health also provides information and referral for healthcare availability in Summit County.

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Sustainable Breck
\nLearn about small steps you can take as a local that can make a big impact, such as green commuting, waste reduction, water efficiency, and more.

\n","buttonRepeater":null}},{"__typename":"Page_Onebreckblocks_Block_BlockColumns_columnRepeater","leftColumn":{"__typename":"Page_Onebreckblocks_Block_BlockColumns_columnRepeater_LeftColumn","copy":"High Country Conversation Center (HC3)"},"rightColumn":{"__typename":"Page_Onebreckblocks_Block_BlockColumns_columnRepeater_RightColumn","wysiwyg":"

Residential Waste Reduction and Resource Conservation
\nBecome informed on recycling and composting options around the county, rebate programs, water conservation tips, and other ways to reduce your home’s carbon footprint.

\n","buttonRepeater":null}},{"__typename":"Page_Onebreckblocks_Block_BlockColumns_columnRepeater","leftColumn":{"__typename":"Page_Onebreckblocks_Block_BlockColumns_columnRepeater_LeftColumn","copy":"Northwest Colorado Council of Governments (NWCOG)"},"rightColumn":{"__typename":"Page_Onebreckblocks_Block_BlockColumns_columnRepeater_RightColumn","wysiwyg":"

Colorado Affordable Residential Energy Program (CARE)
\nCARE installs free energy efficiency upgrades to reduce the home energy bills of income-qualifying households.

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Workforce Resources
\nLearn about workers compensation, job postings and trainings, and labor laws and statistics.

Colorado Unemployment
\nStart a claim and find other helpful resources for unemployed workers.

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Job Loss Resources
\nA one-stop resource for the people of Colorado impacted by job loss during the COVID-19 Pandemic. Find connections to assistance for life essentials, professional trainings, and job search.

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The Breckenridge Occupancy Forecast can be used to anticipate staffing needs and support business operations. All Breckenridge Business License holders are eligible to access this forecast.

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The Breckenridge Occupancy Forecast can be used to anticipate staffing needs and support business operations. All Breckenridge Business License holders are eligible to access this forecast.

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The Consumer Confidence Index fell to 98.7 in September, after an upwardly revised 105.6 in August. “Consumer confidence dropped in September to near the bottom of the narrow range that has prevailed over the past two years,” said Dana M. Peterson, Chief Economist at The Conference Board. “September’s decline was the largest since August 2021 and all five components of the Index deteriorated. Consumers’ assessments of current business conditions turned negative while views of the current labor market situation softened further. Consumers were also more pessimistic about future labor market conditions and less positive about future business conditions and future income. “The drop in confidence was steepest for consumers aged 35 to 54. As a result, on a six-month moving average basis, the 35–54 age group has become the least confident while consumers under 35 remain the most confident. Confidence declined in September across most income groups, with consumers earning less than $50K experiencing the largest decrease. On a six-month moving average basis, consumers earning over $100K remained the most confident.”

The University of Michigan Consumer Sentiment Index rose 3 points in September and is 2 points higher than September 2023. All five components of the University of Michigan Consumer sentiment index gained in September. Even the consumer sentiment indexes contradict.

Unemployment is now at 4.2% vs. 3.8% one year ago. The first Jobs report since the Feds cut interest rates is coming out on Friday. Many expect unemployment rates to tick up due to more people looking for work and not finding it rather than people being laid off. A few days ago, Vail Resorts announced cutting 14% of corporate workers citing layoffs would help the company grow. Are you ready for a wild ride?

Key Data reports indicate Breckenridge Guest nights on the books in September 2024 were down 30% to September 2023. October Guest Nights on the books are -26% to October 2023. Summer season 2024 (May to October) guest nights are down 20% year over year (YOY) while ADR is flat YOY at $244 per night. Revenue per Available Room (RevPAR) is $64, down 20% to summer 2023.

Key Data reports include the ability look at performance by state. When looking at Lodging Rent by 2024’s top 10 markets, revenue is down 16% YOY (-$1,951,086 YOY). Revenue from Colorado is -26% YOY or -$1,219,444. Here is when I remind everyone, the BTO’s mission is to drive Out of State Overnight business in summer and fall. Texas is actually up 3% YOY, while Kansas, the #3 market, is down 28% or -$249,292. The most recent intercept results show dramatic decreases in the number of Families and multi-generational families traveling to Breckenridge.

A look at October 2024 Guest Nights on the books as of Sept. 30, 2024.

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October 2024 Guest nights on the books are -26% YOY. Last year 69% of actual October 2023 Guest nights were on the books on Sept. 30. October 2024 has 54% of October 2023 actual Guest Nights on the books at this time. Most of the deficit occurs in the first week of the month.

Key Data reports of Summer Season guest nights on the books in competitor locations:

Steamboat Summer season: -16% YOY
Park City Summer season: -4.8% YOY
Mountain Market C (Park City, Steamboat, Aspen, Snowmass, Vail): -8.5% YOY

As of Sept 30, Key Data guest nights on the books for the winter season (Nov. to April) are DOWN 22% to winter season 23/24. Available nights are down 8% YOY. The average daily rate (ADR) is UP 6% or up $36 YOY. Revenue per available room (RevPAR) is DOWN 11% or -$8 YOY. Owner nights on the books are +9% YOY. Breckenridge has approximately 20% of historic actual guest nights on the books for the winter season. Last year Breckenridge had 25% of 2023/24 actual guest nights on the books at this time.

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Key Data reports of Winter Season guest nights on the books in competitor locations:

Steamboat Winter season: -4.2% YOY
Park City Winter season: -7.6% YOY
Mountain Market C (Park City, Steamboat, Aspen, Snowmass, Vail): -5.6% YOY

Our competitors have approximately 30%+ of actual 2023/24 winter guest nights on the books at this time.

When reviewing 2024/25 winter season revenue levels by state, Colorado is outperforming last season. Revenue from other top 10 destinations like Texas, Georgia and California are down over 20% to last year. Illinois and Pennsylvania are down 11% YOY.

Before we sign off, below is a look at the Thanksgiving through Christmas holiday season. Guest nights on the books in 2024/25 are -22% to 2023/24.

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Breckenridge has approximately 25% of the actual room nights on the books at this time. The Christmas Holiday needs some juice and the economic picture does not paint a favorable recovery of the early deficits. Expect more turmoil as we vote for new leadership in Government, significant impact on energy production from past and future weather events and continued escalation of conflict in the Middle East. Throw in an extended Longshoremen strike and we have quite the stew. Do your snow dances and hope for big snow early in the season.

The September 30, 2024 Key Data reports include 50 properties and 3,260 of approximately 4,199 licensed short-term rentals in Breckenridge plus hotel properties. The data includes resorts, private homes, and hotels. Many of these units are on Rent by Owner (RBO) sites Airbnb and VRBO.

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Breckenridge’s Occupancy Forcast is available to all Breckenridge Business License holders. This proprietary data can be accessed with a KeyData login. If you are interested in signing up for a login or need helping logging in, contact Bill at bwishowski@gobreck.com

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Supporting frontline training and ensuring their awareness of Breckenridge area offerings is more important than ever. The BTO offers a variety of training opportunities for all levels of employees and businesses.

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BRECK 101 Summer School: May 23-June 11

The experiential guest-service training program offers activity outings, fine dining experiences, spa services, lodging tours, retail scavenger hunts, and frontline trivia night to Breckenridge’s most guest-facing employees. The mission of the Breck 101 program is to provide Breckenridge’s guest service workers an opportunity to experience first-hand the offerings they’re trusted to recommend while also learning about support resources available to them as residents. In 2019, Breck 101 received Destinations International Most Cost Effective New Program at the annual WOW Awards for its ability to provide an exceptional frontline training experience – all at no cost to students.

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Student Registration

“Students” hold Breckenridge’s most guest-facing positions – retail workers, front-desk and sales, bartenders and servers, shuttle drivers, and more are all encouraged to enroll.

Research shows these positions now provide more recommendations than the traditional lodging concierge once did. In exchange for their participation, students must provide the businesses feedback in the form of more informed referrals and online reviews of each experience.

ENROLL AS A STUDENT NOW

Business Registration

Vendors may participate by providing experiences for students to try – dog-sledding, historical tours, retail offerings, tasting dinners – your business offering is entirely up to you. With two annual Breck 101 programs run since 2017, we’ve learned a great deal and want to work with your business to create enticing experiences to get guest service workers in the door and learn about all you have to offer. Register below to get in touch with the BTO to discuss more.

REGISTER TO SHOWCASE YOUR BUSINESS

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The BTO researches the guest experience extensively to better understand their expectations and what influences their likelihood to promote Breckenridge as a destination. During their stay, we’ve taken intercept surveys that are compared to their post trip viewpoints to identify “where guests receive their information” and “what they wish they had known”. For the 18-19 winter season, retail workers, servers/bartenders, concierges/hotel staff, and the Welcome Center rose in rank and accounted for the top resources of in-town information, only second to Google. According to Destination Analyst, over 86% of travel decisions are decided by word of mouth opinions.

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The participants in the program occupy some of the highest guest interaction positions in Breckenridge and will gain the knowledge to recommend your business to the right guest. With all the new protocols required this winter, it’s critical that frontline staff are aware of your current offerings.
Utilize the students of this program to help train your own employees. If there’s an opportunity for your business to use our students as “guests” to support new offerings or demonstrations while helping to train your own staff, we want to help!
Constructive feedback and reviews delivered by the students and provided through your business’s Google My Business listing and the One Breckenridge “Who Made Your Day” recognition program. This feedback can be used to improve your services and your business’s online presence.

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Throughout the year, Breckenridge employees have an opportunity to participate in Guest Service Champion (GSC) and Guest Service Influencer (GSI) training programs, where they not only learn the fundamentals of providing the best customer service, but how to teach these skills as well. GSC is a budget-friendly course for your front-line staff to learn communication tactics and familiarize new residents with all that Breckenridge has to offer through a retail scavenger hunt. GSI is a more in-depth option available for anyone who will be supervising, managing, or training your employees. The theory is, each GSI graduate will be able to go out into the community and teach these skills to other employees, making a town-wide culture of excellent guest service.

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We invite a conversation with you in the first 30 seconds of meeting you, respecting the fact that you are the reason why we are here.
In the first two minutes of our conversation, you feel like you just made a new friend-like you now “know a guy / gal / they” in Breckenridge.
We get you excited to try a new Breckenridge experience during our conversation, and set you up to make that experience happen before you move on.
We want you to be excited to come back, and tell the story about your new adventure, and to tell your friends too!
You leave Breckenridge feeling like it’s a special place – truly unlike any other ski town.

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Every season, One Breckenridge recognizes individuals and businesses for providing exceptional guest service. Winners are treated to breakfast and a prize package. Each year, the committee selects one business that exemplifies the values of the One Breckenridge program to be recognized as the Annual Champion at the Breckenridge Tourism Office Annual Meeting.

Learn more about community recognition efforts at the BTO.

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