Pre-Arrival Messaging

Breckenridge businesses are welcome to use our pre-arrival content to educate guests—whether by linking to our blogs, copying and personalizing it on their own site, or adding it to email series.

Usage Notes: Feel free to edit. Links go to year-round pages, but you can swap in seasonal links if your workflow allows.

Timing: At booking / within the first week
Goal: Build excitement, light trip planning, introduce stewardship/app

Subject Line Options

• Your Breckenridge adventure starts now
• Welcome to Breckenridge — finish planning your trip

Usage Notes: Feel free to edit. Links go to year-round pages, but you can swap in seasonal links if your workflow allows.

Timing: 2–4 weeks before arrival
Goal: Help guests maximize their time, reduce stress, and encourage advance bookings

Subject Line Options

• Make the most of your Breckenridge stay
• What to know before you go
• Top 3 things to reserve before your trip

Body Content
Hello [Guest Name],

Your trip to Breckenridge is right around the corner. A little planning now will help you make the most of your time in town. Here are the top three things to book in advance:

1. Activities & Experiences
   Plan ahead for guided hikes, bike tours, spa treatments, fly fishing lessons, or winter gear rentals. Many of our most popular activities sell out quickly. Discover top things to do.
2. Shuttle from Denver International Airport
   Start your vacation as soon as you land. Skip the car rental and book a convenient shuttle to Breckenridge. Once here, the town is walkable and our free bus system makes getting around simple. Learn more about transportation
3. Dining
   Reserve your spot at Breckenridge’s popular restaurants before they fill up. From chef-driven menus to casual mountain classics, there’s something to satisfy every craving. Learn more about dining in Breckenridge. 

Once the planning’s out of the way, the real fun begins… counting down to your Breckenridge adventure! We’re ready when you are.

B Like Breckenridge Tip
CATCH A RIDE! Flying into Denver? Grab a shuttle from one of our local companies. It’s easy, reduces traffic, and gives you time to sit back, enjoy the mountain views, and start your vacation before you even arrive.

Usage Notes: This email referes to specific arrival and check-in details referencing the confirmation email that was originally sent.

Timing: 1 week or less before arrival
Goal: Reduce stress, answer FAQs, highlight in-town resources

Subject Line Options

• Your Breckenridge checklist for arrival
• Before you go: final tips
• Be ready for your mountain stay

Body Content
Hello [Guest Name],

You’re just days away from Breckenridge. Here’s your quick guide to make arrival easy and your stay even better.

Arrival & Logistics

• Check-in details: Confirm your check-in time and location, or reach out now if you have questions. Look for your “Confirmation from [XYZ Property]” email.
• Parking: Downtown parking is limited. Consider arriving car-free and rely on town shuttles or the FreeRide bus system instead. Learn how to get around town car-free!

Need-to-Know Essentials

• Download the B Like Breckenridge app: Your go-to tool for real-time navigation, bus routes, water refill spots, restrooms, activities, and events. Get the app!
• Breckenridge Welcome Center: Visit for trip ideas and helpful tips from locals, then explore the on-site museum. You’ll find it at 203 S. Main Street.
• Packing musts: Layered clothing, sunscreen, a reusable water bottle, and sturdy shoes. Forgot something? Shop local to grab the best gear or rentals for your adventure.
  Winter Packing Guide   |    Summer Packing Guide

Top Guest Questions

Do I need a car?
No. Breckenridge is walkable and public-transit friendly. Many lodging properties offer shuttles into town. If you bring a car, expect to pay for parking off property.  You can pay for parking around town using the Passport Parking App.

What should I do on my trip?
Open the B Like Breckenridge app. The Activities page gives you a quick list of what to do, and the Events page keeps you updated on what’s happening during your stay.

B Like Breckenridge Tip
LEAVE ONLY FOOTPRINTS. Wildlife and wild places go hand in hand. Help protect the animals that call Breckenridge home by packing out your trash and tossing it in the nearest bin.

Local businesses are welcome to use photos from our community photo library at gobreck.com/assets—no permission needed. These images are free to use for websites, social media, email newsletters, and other marketing efforts.

If you’d like to use a specific photo from our website, we’re happy to connect you with the photographer to explore purchase and usage options.