Pre-Arrival Messaging

Pre-Arrival Messaging

The BTO has created a series of content to educate lodging guests on what to expect during their trip to Breckenridge.  The bulk of these tips will help guests navigate reduced services and longer wait times during their trip.

How to use Pre-Arrival Resources

We know many lodgers and RBOs already provide guests with inspirational content for their trip. Our pre-arrival content can be supplemented into existing email series or sent as stand alone email to educate guests on what to expect this summer. We know many businesses are hesitant to direct website users off their website and we are providing the email teaser content + blogs on this page for anyone to use. Businesses are welcome to link to us, copy/paste content on their own website and edit content as needed to personalize, maximize guest education, incorporate upsell opportunities, etc.

Canonical Tags

Original content will live on gobreck.com and lodgers using our content will have to set up a canonical tag in their website platform. This tag will let Google know that it’s known duplicate content, credit gobreck.com for the original content and prevent Google from dinging the lodging website for duplicate content.

We know technology and bandwidth can be limiting. If you can only share one thing, link to our What To Know page so guests can receive essential trip planning tips.

Adjust your confirmation email to include How To messaging

Keep guests informed with 5 things they need to know

Email 1: Confirmation Email

Additional info for Confirmation Emails

5 Things To Know Before Visiting

Expect Delays

Help guests plan ahead for a better experience

Email 2: Finish Planning Your Trip

Suggested Delivery: 24-48 hrs after confirmation

3 Things To Book To Finish Planning Your Trip

B Like Breckenridge

Download Your Visitor Guide

Helping guests anticipate wait times

Email 3: More Tips For Your Trip

suggested delivery:  1 week or less out from arrival

ALERT: Road Construction Impacts & Detours

Fire Safety During Your Trip

What's Happening During Your Trip

Provide resources that are useful for guests on-site

Email 4: On-Site

Delivery triggered by guest check-in

What to do, see and know while in Breckenridge

Don't Have Plans? Try These Activities

How To Go Car-Free In Breckenridge

Local’s Tip: Top Apps For Your Trip

Free Photos

Photos

Local businesses are always welcome to use photos from our community photo library: gobreck.com/assets. If you are interested in using a specific photo from our website, we can connect you with the photographer to discuss purchasing and usage rights.

A letter in an envelope

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